Mike Hancock CBE - Liberal Democrat MP for Portsmouth South

1A Albert Road
Southsea
Hampshire
PO5 2SE

Tel: 023 9286 1055
Email: email@mikehancock.co.uk

 Working for You - Always Putting Portsmouth First

Increase text size: Default font size and textLarger font size and textExtra large font size and text

In this section

Gallery

Mike Hancock News Mike Hancock News

03 February 2012
A letter from Nick Hurd MP, Tim Loughton MP and Simon Hughes MP regarding National Citizen Service 2012 pilots in Portsmouth South

Liberal Democrat News RSS feed

01 February 2012
The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.

Commenting, Jo Swinson said:
“The beauty and advertising industries need to stop ripping off consumers with dishonest images. 

“The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call. Thankfully the advertising regulator has again acknowledged the fraudulent nature of excessive retouching.
 
“The Royal College of Psychiatrists has spoken out about the harmful influence of the media on body image and has highlighted the airbrushing and digital enhancement used to portray physical perfection as an area of concern.
 
“There needs to be much more diversity in advertising – different skin colours, body shapes, sizes and ages.  Studies show that people want to see more authenticity from brands.  Images can be aspirational without being faked.

“The Campaign for Body Confidence challenges the narrow ideal of beauty perpetuated by the media and other industries. Tonight the All Party Parliamentary Group on Body Image is hosting a screening of the documentary Miss Representation which explores the impact on society of such an intense focus on women’s appearance, instead of their achievements. 

“The film shows how media misrepresentation and under representation of women results in a leadership gap and the silencing of difference.”  

How can I lobby?

You do not need to go to the Commons to lobby me – you can contact me via the website, or come to one of my advice sessions.

To see me at the House, a prior appointment is needed, though you can always try your luck if you are there – you may just catch me!

How can I visit Parliament?

If you would like to visit the House of Commons, for a tour or to listen to a debate or a question time, please contact my Commons' office on 020 7219 1102.

Get in touch

Name
Telephone
Email
Enter your comments: