Mike Hancock CBE - Liberal Democrat MP for Portsmouth South

1A Albert Road
Southsea
Hampshire
PO5 2SE

Tel: 023 9286 1055
Email: email@mikehancock.co.uka>

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Mike Hancock MP says think before you "BOGOF"

23 September 2008

Portsmouth South’s MP, Mike Hancock is urging people to think more about animal welfare standards when buying meat and produce. This comes as new research published today to mark the RSPCA's Freedom Food Farm Animal Week (22-28 September) measures just how ethical our shopping and eating habits are and how they impact on farm animal welfare.

The research found that in spite of the credit crunch, 56% of respondents say that they choose higher welfare eggs, 39% higher welfare labelled chicken and 41% stated they are now more likely to let animal welfare influence their choice of food compared to five years ago. However, these encouraging trends are tempered by the fact that barriers and temptation can still get in the way of a desire to be more ethical:

  • 66% of all respondents admitted that they had bought cheaper standard chicken or salmon when tempted by special offers such as Buy One Get One Free (BOGOFS).
  • 63% per cent will buy the standard option if they can’t find a higher version of the animal product they are looking for
  • A substantial proportion of all respondents – 72% do not think to check eggs as ingredients – in spite of a clear trend towards welfare-friendly purchase of whole, boxed eggs

Mike Hancock MP for Portsmouth South, a long time supporter of higher welfare standards for farm animals said: “I appreciate that many people’s budgets are tight with the current credit crunch but often more welfare-friendly food is often not much more expensive. And actually a “freedom food” chicken is today 10p per kilogram cheaper than a standard chicken. Just by making changes to our shopping and eating habits we can affect the way farm animals are reared. If more people go out of their way to choose or ask for welfare-friendly food such as RSPCA Freedom Food labelled products, more of the 1 billion animals reared for food each year in the UK will be raised to higher welfare standards, farmers will be rewarded for their efforts and others will be encouraged to follow suit”.

To help raise awareness of the issue during RSPCA Freedom Food Farm Animal Week (22-28 September) shoppers are being given the chance to test their out their own welfare credentials or ‘Farm Animal Footprint’, by visiting www.animalwelfarefootprint.com and participating in a simple quiz.

The interactive quiz will test out how welfare-friendly visitors are in terms of their shopping and eating habits, and provide some easy ways for them to improve.

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Liberal Democrat News

01 February 2012
The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.

Commenting, Jo Swinson said:
“The beauty and advertising industries need to stop ripping off consumers with dishonest images. 

“The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call. Thankfully the advertising regulator has again acknowledged the fraudulent nature of excessive retouching.
 
“The Royal College of Psychiatrists has spoken out about the harmful influence of the media on body image and has highlighted the airbrushing and digital enhancement used to portray physical perfection as an area of concern.
 
“There needs to be much more diversity in advertising – different skin colours, body shapes, sizes and ages.  Studies show that people want to see more authenticity from brands.  Images can be aspirational without being faked.

“The Campaign for Body Confidence challenges the narrow ideal of beauty perpetuated by the media and other industries. Tonight the All Party Parliamentary Group on Body Image is hosting a screening of the documentary Miss Representation which explores the impact on society of such an intense focus on women’s appearance, instead of their achievements. 

“The film shows how media misrepresentation and under representation of women results in a leadership gap and the silencing of difference.”