Mike Hancock CBE - Liberal Democrat MP for Portsmouth South

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Southsea
Hampshire
PO5 2SE

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"Carers Canât Afford To Be Ill" â Mike Hancock Backs Initiative To Highlight the Plight of Millions of UK Carers

09 June 2008

Mike Hancock, MP has teamed up with charity ambassador and TV & Film actress, Pam Ferris, to show his support for carers in Portsmouth who are amongst the six million people in the UK who tirelessly devote their time, efforts and energy to looking after a loved one.

Mike Hancock,MP and Pam, best known for her roles as Ma Larkin from the TV series “The Darling Buds of May” and more recently Aunt Marge in the Harry Potter films, are supporting Carers Week and paying tribute to the huge contribution that carers make, every day of the year, to those they look after, and to their communities.

The week – now in its 14th year – tackles the issue of carers’ health with a hard-hitting campaign headlining the sobering fact that; “Carers can’t afford to be ill.”

A national survey of 2,000 carers reveals that a large majority feel their health is worse as a result of the strain of caring (for many, up to 24 hours a day, 7 days a week). The full results of the survey – to be released across the UK at the start of Carers Week (9 June) - also highlights that many carers frequently neglect their health, and often have no-one to talk to about their concerns or daily difficulties. 95% of those questioned saying they regularly cover up or disguise the fact that their health is suffering in order to continue with their caring responsibilities.

Supported by MPs, celebrities, local stakeholders and thousands of carers across the UK, Carers Week (9-15 June) aims to publicise that support, advice and practical help is available for those who may be feeling isolated, exhausted or ill as a result of their caring responsibilities.

Mike Hancock MP says: “There are six million carers in the UK, including many in Portsmouth and I’m pleased to be able to offer my support to them. It’s important that carers know that there is help and support available to them. I hope that by drawing attention to Carers Week with Pam, many more of my constituents who spend their lives looking after others will realise they are not alone and that there are people who want to care about them, too.” Mike Hancock, MP has also signed up to a parliamentary motion (EDM 1369) which publicises the fact that large numbers of carers are not known to statutory agencies, and their health needs are often overlooked.

Pam Ferris adds: “I’m very happy to be involved in Carers Week and to help raise awareness of the many issues that affect carers across the UK, often adding further difficulties and anxiety to their lives.

“I have personal experience of caring for loved ones and know how draining it can be, and how important it is to have support from friends, family and healthcare professionals. But if you can take some time to also look after yourself, caring can be an immensely fulfilling and rewarding experience.”

A host of other well-known faces are supporting Carers Week, including Paul O’Grady, Tony Robinson and media health experts, Dr Miriam Stoppard and Dr Chris Steele.

Note to editors: Carers Week is a partnership of 10 UK-wide charities working together; Carers UK, Counsel and Care; Crossroads Caring for Carers, Help the Hospices, Independent Age, Macmillan Cancer Support, MS Society, Neurological Alliance, The Princess Royal Trust for Carers and WRVS. For more information about Carers Week, please visit www.carersweek.org

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Liberal Democrat News

01 February 2012
The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.

Commenting, Jo Swinson said:
“The beauty and advertising industries need to stop ripping off consumers with dishonest images. 

“The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call. Thankfully the advertising regulator has again acknowledged the fraudulent nature of excessive retouching.
 
“The Royal College of Psychiatrists has spoken out about the harmful influence of the media on body image and has highlighted the airbrushing and digital enhancement used to portray physical perfection as an area of concern.
 
“There needs to be much more diversity in advertising – different skin colours, body shapes, sizes and ages.  Studies show that people want to see more authenticity from brands.  Images can be aspirational without being faked.

“The Campaign for Body Confidence challenges the narrow ideal of beauty perpetuated by the media and other industries. Tonight the All Party Parliamentary Group on Body Image is hosting a screening of the documentary Miss Representation which explores the impact on society of such an intense focus on women’s appearance, instead of their achievements. 

“The film shows how media misrepresentation and under representation of women results in a leadership gap and the silencing of difference.”