Mike Hancock CBE - Liberal Democrat MP for Portsmouth South

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Hampshire
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Mike Hancock MP exercises for lung health

23 May 2008

Portsmouth South MP, Mike Hancock, has helped the British Lung Foundation to raise awareness of the importance of healthy lungs at the House of Commons.

The British Lung Foundation is urging members of the public of all ages to protect their lungs and to keep them healthy by taking regular exercise. Mike Hancock MP helped to demonstrate how exercise like cycling or brisk walking allows the lungs to deliver oxygen-rich blood to the working muscles, helping to keep us fitter and healthier. The BLF also wants people to protect their lungs from smoke and other substances because any resulting damage cannot be repaired and reduces the amount of oxygen absorbed into the blood from the lungs.

Mike Hancock MP said: “I’m delighted to support the British Lung Foundation’s campaign to encourage us to look after our lungs. We don’t realise how fragile our lungs are and what an important job they do in keeping us mobile and active.”

Dame Helena Shovelton, Chief Executive of the British Lung Foundation said: “We are pleased that Mike Hancock MP is supporting our campaign. Lung disease is the UK’s second biggest killer so it’s vital that people understand how important it is to take more care of their lungs.”

Anyone who wants more information about the British Lung Foundation or about COPD should visit www.lunguk.org or call the BLF Helpline on 08458 50 50 20.

The British Lung Foundation is the only UK charity working for everyone affected by lung disease. The charity focuses its resources on providing support for people affected by lung disease today; and works in a variety of ways (including funding world-class research) to bring about positive change, to improve treatment, care and support for people affected by lung disease in the future. It provides information via the website www.lunguk.org and telephone helpline 08458 50 50 20.

In 2006 the charity launched a membership scheme with the aim of recruiting the 8 million people with lung disease in the UK and anyone with an interest in lung disease.

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Liberal Democrat News

01 February 2012
The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.

Commenting, Jo Swinson said:
“The beauty and advertising industries need to stop ripping off consumers with dishonest images. 

“The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call. Thankfully the advertising regulator has again acknowledged the fraudulent nature of excessive retouching.
 
“The Royal College of Psychiatrists has spoken out about the harmful influence of the media on body image and has highlighted the airbrushing and digital enhancement used to portray physical perfection as an area of concern.
 
“There needs to be much more diversity in advertising – different skin colours, body shapes, sizes and ages.  Studies show that people want to see more authenticity from brands.  Images can be aspirational without being faked.

“The Campaign for Body Confidence challenges the narrow ideal of beauty perpetuated by the media and other industries. Tonight the All Party Parliamentary Group on Body Image is hosting a screening of the documentary Miss Representation which explores the impact on society of such an intense focus on women’s appearance, instead of their achievements. 

“The film shows how media misrepresentation and under representation of women results in a leadership gap and the silencing of difference.”