Mike Hancock CBE - Liberal Democrat MP for Portsmouth South

1A Albert Road
Southsea
Hampshire
PO5 2SE

Tel: 023 9286 1055
Email: email@mikehancock.co.uka>

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MP's Red Alert For Portsmouth About Summer Burn Risk

12 June 2009

Following news that more people die from skin cancer in the UK than in Australia and that malignant melanoma - the most serious form of skin cancer - is now the most common cancer in women in their 20s, Mike Hancock warned local 18-30s about the dangers of burning in the sun after learning more about sun safety from experts at Cancer Research UK. This follows the MP attending the annual ‘Molewatch Clinic' at Westminster this week where he was given a clear warning message about the risk posed by sunburn.

Overall the disease kills around 2,000 people every year but rates are predicted to rise. So Cancer Research UK this week urged MPs urged to share the findings with all their constituents that getting a painful sunburn just once every two years can triple the risk of this most dangerous form of skin cancer*.

It is vital to be aware of any changes on your skin, say the experts from Cancer Research UK. The charity advises anyone who notices a change in the size, colour or shape of an existing mole or patch of skin to have it checked out by a GP - especially if they are fair-skinned and/or have lots of moles or freckles.

Mike said: "I was shocked to learn that experts believe "binge" tanning, usually on foreign holidays, is contributing to the alarming rise in this life-threatening disease. It's vital for people to know that wherever they are, they need to take simple measures to protect their skin by covering up, spending time in the shade (especially between 11am and 3pm) and using at least SPF 15 sunscreen. Even minor sunburn can be a sign of permanent damage. Cancer Research UK's Molewatch Clinic has underlined how important it is to enjoy the sun safely and to avoid burning."

Katy Scammell, Cancer Research UK's SunSmart campaign manager, said: "Whether abroad or at home this summer, don't let sunburn catch you out. Use shade, clothing and at least SPF 15 sunscreen to protect yourself from sunburn.

"Melanomas can grow anywhere on the body so it's crucial to check all areas of your skin regularly for any unusual changes, as the disease is much easier to treat when it's spotted earlier.

"Anyone with concerns about a particular mole, freckle or patch of skin that has changed over a period of weeks or months should make sure they speak to their GP as soon as possible."

Cancer Research UK's SunSmart campaign encourages people to know their skin type and use the UV index to find out when they need to protect themselves.

It offers guidelines on how to be sensible in the sun:
- S pend time in the shade between 11 and 3
- M ake sure you never burn
- A im to cover up with a t-shirt, hat and sunglasses
- R emember to take extra care with children
- T hen use factor 15+ sunscreen

Also report mole changes or unusual skin growths promptly to your doctor. For information on skin cancer and the Cancer Research UK SunSmart campaign visit: www.sunsmart.org.uk

Notes: New research from Cancer Research UK and the Department of Health (2008) showing that skin cancer is the most common cancer in women can be obtained from http://info.cancerresearchuk.org/news/archive/pressreleases/2009/april/skin-cancer
* References: Dennis et al, 2008. Sunburns and Risk of Cutaneous Melanoma: Does Age Matter? A Comprehensive Meta-Analysis
SunSmart is the UK's national skin cancer prevention campaign commissioned by the UK Health Departments and run by Cancer Research UK.
Skin cancer is one of the most common cancers in the UK.
There are more skin cancer deaths in the UK than in Australia, even though Australia has more cases of the disease.
The number of skin cancer cases is increasing year on year. The main risk factor for skin cancer is exposure to sunlight. Up to 90% of skin cancers could be prevented by being SunSmart.
More than 75,000 new cases of skin cancer are registered each year in the UK but it is estimated that the actual number is at least 100,000.
Around 9,000 cases of malignant melanoma are diagnosed each year in the UK. Incidence rates of this form of skin cancer have quadrupled since the 1970s. Around 2,000 people a year die from malignant melanoma.

 

 

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Liberal Democrat News

01 February 2012
The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.

Commenting, Jo Swinson said:
“The beauty and advertising industries need to stop ripping off consumers with dishonest images. 

“The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call. Thankfully the advertising regulator has again acknowledged the fraudulent nature of excessive retouching.
 
“The Royal College of Psychiatrists has spoken out about the harmful influence of the media on body image and has highlighted the airbrushing and digital enhancement used to portray physical perfection as an area of concern.
 
“There needs to be much more diversity in advertising – different skin colours, body shapes, sizes and ages.  Studies show that people want to see more authenticity from brands.  Images can be aspirational without being faked.

“The Campaign for Body Confidence challenges the narrow ideal of beauty perpetuated by the media and other industries. Tonight the All Party Parliamentary Group on Body Image is hosting a screening of the documentary Miss Representation which explores the impact on society of such an intense focus on women’s appearance, instead of their achievements. 

“The film shows how media misrepresentation and under representation of women results in a leadership gap and the silencing of difference.”