Mike Hancock CBE - Liberal Democrat MP for Portsmouth South

1A Albert Road
Southsea
Hampshire
PO5 2SE

Tel: 023 9286 1055
Email: email@mikehancock.co.uka>

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Mike Hancock warns that up to 150,000 people unaware that their TV screens will go blank tomorrow

24 March 2009

Mike Hancock has warned that up to 150,000 people are unaware that their Freeview screens will go blank tomorrow and up to 100,000 people don’t know how to re-tune the set top boxes. Up to 500,000 viewers served by the Rowridge transmitter along the South Coast including South Hampshire, the Isle of Wight, East Dorset and West Sussex will have to retune their Freeview set-top boxes – tomorrow March 25th.

A survey conducted by Digital UK in conjunction with Ofcom last week showed that 32% of people in the area which equates to 150,000 are not aware that their box will need re-tuning.

19% or around 100,000 said they were not confident that they or someone they knew could re-tune their digital box. Digital UK say that they have 65 people on their helpline to assist but if 100,000 people ring up it will take 10 days for everyone to get through – assuming a ten minute phone call.

Mike Hancock said: “I have been assured by the broadcasting minister, Lord Carter that enough has been done to make this go smoothly but this is a mammoth undertaking and I think that it should have been better thought through and more time, advice and warnings given.” In addition 100,000 viewers in the Southampton, Gosport and Portsmouth areas and parts of the Isle of Wight who receive analogue TV from the Fawley transmitter will not be able to watch Channel Five on analogue TV.

Mike Hancock said: “There is help available for those on low incomes to purchase digital boxes and I would urge those who qualify to investigate this. Many people though will be annoyed and confused as to why they are not able to watch their favourite soaps like Neighbours or Home and Away anymore.”

The Digital UK helpline is 0845 845 0231. A top tip is that if a password number is needed to retune, the default number is often 0000 or 1234. Satellite and Cable viewers are not affected by the change.

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Liberal Democrat News

01 February 2012
The ASA ruled that the image used in an advertisement for L’Oréal Paris’ Revitalift Repair 10 was altered to change Rachel Weisz’s complexion, making it appear smoother and more even. It was judged to be in breach of industry code and “misleadingly exaggerated” the performance of the product.

The advertisement has been banned in its current form and the ASA has warned L’Oréal not to use digital retouching to misrepresent the effect of their products.

Commenting, Jo Swinson said:
“The beauty and advertising industries need to stop ripping off consumers with dishonest images. 

“The banning of this advert, along with the previous ASA rulings banning heavily retouched ads featuring Twiggy, Julia Roberts and Christy Turlington, should act as a wake-up call. Thankfully the advertising regulator has again acknowledged the fraudulent nature of excessive retouching.
 
“The Royal College of Psychiatrists has spoken out about the harmful influence of the media on body image and has highlighted the airbrushing and digital enhancement used to portray physical perfection as an area of concern.
 
“There needs to be much more diversity in advertising – different skin colours, body shapes, sizes and ages.  Studies show that people want to see more authenticity from brands.  Images can be aspirational without being faked.

“The Campaign for Body Confidence challenges the narrow ideal of beauty perpetuated by the media and other industries. Tonight the All Party Parliamentary Group on Body Image is hosting a screening of the documentary Miss Representation which explores the impact on society of such an intense focus on women’s appearance, instead of their achievements. 

“The film shows how media misrepresentation and under representation of women results in a leadership gap and the silencing of difference.”